These three ads are all from the Above the Influence ad campaign. They are "triplets" because they have the same layout, same style of images, and the compositions are the same.
The first ad has two insects sitting in the kitchen. One is pouring salt for the other insect and it already has salt on the table for itself. Salt is something that's bad for insects. The other insect is just looking while the salt is being poured. The second ad has two gophers sitting on the bed. One gopher is passing something to the other gopher, the other gopher just looks at it. Obviously its passing rat poison to the other gopher. The last one has two bees sitting in the living room. One bee passes bug spray to the other bee and it is just sitting there looking at it.
All three of these ads express the same idea. On the bottom right of the three ads say "What's the worse that could happen?" The gophers, bees, and insects represent people (teenagers more likely) and they are each passing something that would kill them to the other one. All three have almost the same color schemes: cool and gloomy. The only things are really saturated and have high contrast are the poison, salt, and bug spray- which represent drugs.
No comments:
Post a Comment