EOC Week 7: Exciting Ad

VISUAL HIERARCHY: This is an advertisement for Woodland Shoes. When you first glance at this image ad, you look at the brown boot that's on top of the billboard, which is the focal point that you eyes will be first drawn to. Your eyes will then follow the shoe lace that's hanging from the boot down to the billboard. Since almost everything else is white, your eyes will then shift to the right where that green spot is. The green spot is the brands logo. This ad is effective because they used visual hierarchy so one will look at the whole ad.



POSITIVE/NEGATIVE SHAPES & SPACE: If you just quickly glance at this ad, it will make you look twice. This is an Ursus beer ad. There's a bottle int he middle that's upside down, and on each side there are two upside down bottles that are a little closer. The positive and negative spaces in this image creates an illusion of a backside and a male body part. The positive spaces are the body parts, while the negative space is used to create that illusion.



BALANCE: In this ad, you see six Dove girls. Three girls on the left are dark skinned and the three on the right are light skinned. This creates a feel of balance so that viewers can have a sense that the design is complete.



RHYTHM: In this anti-cigarettes ad, the smoke coming from the cigarette creates a circle around the woman's face. The circle of smoke creates rythm for this ad because it is repeating an element.

EOC Final Project: First Thought

For my final project, the company that I will be advertising for is Sally Hensen. Sally Hensen is a brand that sells beauty products from head to toe like facial creams, hair removers, tweezers, etc. My ad campaign will be promoting specifically their nail products, which they are most popular for. Nailene will be my competitive brand. For my images, I might do a few photos. This is just my first thought for the project, I might stick with this idea and I might change it.

EOC Week 6: Make 'Em Laugh

This is not just ONE of the funniest commercials I’ve seen, it is THE FUNNIEST commercial I have ever seen, yet! I literally teared up from laughing just by watching this commercial. It is a commercial that’s trying to sell Pro-Line, the most popular sports betting game in Canada’s Sports Select.

The commercial starts off with a guy mixing a jug of Gatorade. He tossed a towel and leaves the room quickly. Unaware, the towel that he tossed caused numbers of muscle relaxers to spill into a whole football team’s jug of Gatorade. Then, the commercial jumps to the football game. The whole football team that drunk that Gatorade are all drugged up and ‘high’ while playing professional football! It shows them laughing, laying on the ground, caressing the referee’s face, and other dumb stuff that people do when they’re drugged. One drugged up player catches the football. Not paying attention nor worried about the game at all, he caught the football and started tickling it like it was a baby, so he gets tackled. After he got tackled, the whole crowd was silent and probably in awe about what they have just seen in the field. Everyone was silent except for one guy who starts screaming from the top of his lungs. Then it shows his ticket that says “Pro-line” on it. Apparently he placed a bet against the drugged up team and he just won. The commercial ends with the line, “Because anything can happen, anyone can win.”

I think that this commercial is hilarious because of the fact that they accidentally drugged up the football team and showed how they act in the field. It was also really funny that only one guy was screaming after watching what happened and he was screaming because he won a bet against that team.

EOC Week 6: Jerry Metellus

Today I had the pleasure of meeting Jerry Metellus, a successful fashion photographer. Very funny guy! There are many things that I learned from him today, but there are three things that I thought were very interesting:

First of all, let’s say you’re a photographer and you just sold somebody a shot that you did for fifty bucks. A few weeks later, you see that same picture that you took on billboards in the city, taxi cabs, magazines, etc. You see them all over the place and you’re proud and bragging about it. In reality, you just got totally ripped off because the person that you sold your picture to made thousands from it. I learned that you should really be careful about work: who you sell it to, what their using it for, etc. because that one picture can be worth thousands of dollars and you don’t even know it.

I also learned that photographers can’t work by themselves most of the time. You’re going to need help with things including hair and make-up artists, stylist, models, assistants, and technicians. The hair and make-up artists obviously make the models however the photographer wants them to look. Stylist puts together the outfits. Assistants help out the photographer and the technicians help with lighting, films, and more. All these people work together for the magic.

Last but not least, I learned that it is important to plan a professional photo shoot and not just go out and do it right away. Jerry said that there are many things you have to know before bidding and shooting. First, you need to know the location and setting (is it outdoors or indoors? Are you gonna have to bring lighting? Where is your vantage point going to be? Are you going to need a power generator?). You also need to know how many shots the client needs and how long are they giving you to do it. Photographers need to know these things before bidding so they can figure what the reasonable price is to charge their clients.

It was a great meeting Jerry Metellus and I hope that I will have the pleasure of working with him one day.

EOC Week 5: Ad Categories

SLICE-OF-LIFE AD: When you look at this image, the main thing you see is a happy family having dinner together. This is a slice-of-life ad because it shows something that happpens in real life and it is something that people can relate to. It shows that having Stouffer's is a great way to get the family together and have a nice home-cooked dinner.




DECLARATION AD: This ad is a declaration because because it proclaims that not only will you hear the music when you're listening to your ipod, but you can also feel it. This implies that the sound an IPOD is better that all the other mp3 players.




IMAGE/LIFESTYLE AD: When people see ads like this, they want to be the girl or guy that's in the ad, or be like them. This ad sells make-up for Dolce & Gabbana, using Scarlette Johansson as their model. What girl wouldn't want to look like Scarlette? This is an image/lifestyle ad because they use their model so that people would buy their products because advertisers know they would want to look like her. The message that people get is that if they use this brand of make-up, they could look like Scarlette Johansson.

EOC Week Four: Bob Isherwood. Why is he important?

“He won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising, he has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director.” (http://www.conference.net.au/auiac2002/speakers/isherwood.htm)

“Australian born Bob Isherwood is the former Worldwide Creative Director of Saatchi & Saatchi. For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota. He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius.” (http://www.abeopartners.com/bob_isherwood/)

“The Australian-born advertising legend Isherwood leaves after 22 years at the agency. He joined Saatchi & Saatchi in 1986, to be made worldwide creative director a decade later in 1996… The decision to leave appears to have been some time in the making... ‘For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi. Now I've reached a point where I feel I need to reinvent myself,’ he said. There is no news yet of who will replace Isherwood. Roberts has indicated that due to his close personal relationship with Isherwood…” (https://www.alumni.rmit.edu.au/NetCommunity/Page.aspx?pid=446)

Bob Isherwood had a very big impact in creative advertising. Just by looking at all his awards and achievements, there is no denying that he forever changed the standards of advertising. After working for Saatchi & Saatchi for twenty-two years, he just recently left because he wanted to ‘reinvent himself.’ His coworkers said that it will be really hard to replace him, no doubt about that. He left school when he was only thirteen-years old and became a mechanic (which he hated). Look at him now, he is one of the most influential people in the world.

BOC Week Four: Jerry Della Femina, the Big Idea

“On Sunday, January 28, 1969, the readers of the New York Times Magazine met ... ‘Lolling in a chair was the new creative supervisor of Ted Bates & Co. advertising agency, one Jerry Della Femina, 30 years old, a $50,000-a-year marvel out of Brooklyn, hired to bring a bit of sparkle to the Bates image’… It was Della Femina's first day on the job… Finally he cleared his throat. ‘I've got it! How about this for a headline: 'From Those Wonderful Folks Who Gave You Pearl Harbor.’” (http://www.designobserver.com/observatory/entry.html?entry=14668)

"By the time Della Femina published From Those Wonderful Folks, he was the hottest guy in the hottest business in town, running his own start-up agency and obviously loving it… Today we're invited to read Della Femina's memoir as a ‘key text for Mad Men,’… The most obvious connection between Della Femina's sixties and the sixties of Mad Men is the most titillating one: the uninhibited attitude towards sex and booze.” (http://www.designobserver.com/observatory/entry.html?entry=14668)

Jerry Della Femina shocked everyone on his first day on the job with his headline idea: From Those Wonderful Folks Who Gave You Pearl Harbor. He had to come up with an idea to promote Panasonic, a Japanese electronics company (note that World War II was only two decades past). People were shocked but were quite amused by his creative way of thinking. A year after, a book was published entitled From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches From the Advertising War. The book became the main source of inspiration for the show Mad Men, which is about the lives of men and women in Madison Avenue competing in advertising and beyond.

I think that Jerry Della Femina had a great impact in creative advertising. He did an amazing job incorporating humor in his work, not to mention his boldness(about sex and alcohol).