Thursday, August 12, 2010

EOC Week 5: Ad Categories



SLICE-OF-LIFE AD: When you look at this image, the main thing you see is a happy family having dinner together. This is a slice-of-life ad because it shows something that happpens in real life and it is something that people can relate to. It shows that having Stouffer's is a great way to get the family together and have a nice home-cooked dinner.




DECLARATION AD: This ad is a declaration because because it proclaims that not only will you hear the music when you're listening to your ipod, but you can also feel it. This implies that the sound an IPOD is better that all the other mp3 players.




IMAGE/LIFESTYLE AD: When people see ads like this, they want to be the girl or guy that's in the ad, or be like them. This ad sells make-up for Dolce & Gabbana, using Scarlette Johansson as their model. What girl wouldn't want to look like Scarlette? This is an image/lifestyle ad because they use their model so that people would buy their products because advertisers know they would want to look like her. The message that people get is that if they use this brand of make-up, they could look like Scarlette Johansson.

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