“He won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising, he has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director.” (http://www.conference.net.au/auiac2002/speakers/isherwood.htm)
“Australian born Bob Isherwood is the former Worldwide Creative Director of Saatchi & Saatchi. For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota. He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius.” (http://www.abeopartners.com/bob_isherwood/)
“The Australian-born advertising legend Isherwood leaves after 22 years at the agency. He joined Saatchi & Saatchi in 1986, to be made worldwide creative director a decade later in 1996… The decision to leave appears to have been some time in the making... ‘For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi. Now I've reached a point where I feel I need to reinvent myself,’ he said. There is no news yet of who will replace Isherwood. Roberts has indicated that due to his close personal relationship with Isherwood…” (https://www.alumni.rmit.edu.au/NetCommunity/Page.aspx?pid=446)
Bob Isherwood had a very big impact in creative advertising. Just by looking at all his awards and achievements, there is no denying that he forever changed the standards of advertising. After working for Saatchi & Saatchi for twenty-two years, he just recently left because he wanted to ‘reinvent himself.’ His coworkers said that it will be really hard to replace him, no doubt about that. He left school when he was only thirteen-years old and became a mechanic (which he hated). Look at him now, he is one of the most influential people in the world.
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