VISUAL HIERARCHY: This is an advertisement for Woodland Shoes. When you first glance at this image ad, you look at the brown boot that's on top of the billboard, which is the focal point that you eyes will be first drawn to. Your eyes will then follow the shoe lace that's hanging from the boot down to the billboard. Since almost everything else is white, your eyes will then shift to the right where that green spot is. The green spot is the brands logo. This ad is effective because they used visual hierarchy so one will look at the whole ad.
POSITIVE/NEGATIVE SHAPES & SPACE: If you just quickly glance at this ad, it will make you look twice. This is an Ursus beer ad. There's a bottle int he middle that's upside down, and on each side there are two upside down bottles that are a little closer. The positive and negative spaces in this image creates an illusion of a backside and a male body part. The positive spaces are the body parts, while the negative space is used to create that illusion.
BALANCE: In this ad, you see six Dove girls. Three girls on the left are dark skinned and the three on the right are light skinned. This creates a feel of balance so that viewers can have a sense that the design is complete.
RHYTHM: In this anti-cigarettes ad, the smoke coming from the cigarette creates a circle around the woman's face. The circle of smoke creates rythm for this ad because it is repeating an element.
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