“’Just do it.’ ‘Where's the Beef?’ ‘Got Milk?’ …They are, in fact, the products of a multibillion dollar industry run by several huge multinational enterprises that design multilevel campaigns to get people to buy merchandise, services, ideas and elected officials, among other marketable products. The slogans are designed to educate humans to become bigger consumers. And they succeed. (http://documentaries.about.com/od/revie2/fr/ArtCopy.htm) Even though some people think it’s wrong, art and capitalism go hand in hand. Advertising is used to get people to buy the product, so the art in advertising does serve capitalism. The people in the advertising campaigns get paid well, which they should if the art they have created brought thousands of consumers to their client’s product. There is nothing wrong with making money for the art that you have created. Some people think that art is just for self expression or showing off someone’s talents. Why not sell your art and make money off of it? By selling the piece of art, it will be shown off to more people anyway.
“If you ever wondered how Nike came up with, ‘Just Do It,’ the slogan that the film tells us inspired women to divorce their husbands, the answer is simple: on the brink of his execution, a man on death row in Utah said, ‘Let's do it,’… a Nike man saw it and changed it to the catch phrase that helped Michael Jordan make Nike $5.2 billion. (http://sb.city2.org/blogs/paulrivas/blog_entries/626-review-of-art-copy-at-sbiff-art-serving-capitalism/blog_comments/new) All businesses use art to make money. How else would companies sell their product if they don’t advertise them? Some form of art is always needed for products to be advertised. Nike used the phrase ‘Just do it,’ which would be a form of art, and that helped them sell 5.2 billion dollars worth of product.
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