Sally Hansen: You don't need them anymore

A lot of women get their nails done at nail salons or spas. "Drawing upon life experience may be one of the richest techniques for finding ideas. There is nothing funnier or more interesting than the actual way people do what they do. Ideas can be based on the tiniest things we do: how we eat a sandwih dookie, how we tug at our underwear..." (Advertising by Design, Robin Landa pg. 72) Others do their nails themselves. A couple reasons women get their nails done somewhere by someone is for the convenience of having someone do it for them and the colors tend to last longer. "In advertising, when you draw upon common experiences- funny, sad, bittersweet- people usually relate. People should react: 'Yep, that's how it is!'" (Advertising by Design, Robin Landa pg.72) In my ad, I'm going to try to get the message across to my viewers that women don't need to go to the nail salon or have nail artists do their nails anymore to have long-lasting nail colors, they can just use Sally Hansen nail polish and Sally Hansen nail art pens for design. "Advertising differentiates brands and causes, ultimately sells brands, and calls people to action." (Advertising by Design, Robin Landa pg. 34)