Thursday, July 22, 2010

EOC Week 2: Ethics in Commercials

“Coca-Cola has been criticized for alleged adverse health effects, its aggressive marketing to children, exploitative labor practices, high levels of pesticides in its products, building plants in Nazi Germany which employed slave labor, environmental destruction, monopolistic business practices, and hiring paramilitary units to murder trade union leaders. In October 2009, in an effort to improve their image, Coca-Cola partnered with the American Academy of Family Physicians, providing a $500,000 grant to help promote healthy-lifestyle education; the partnership spawned sharp criticism of both Coca-Cola and the AAFP by physicians and nutritionists." (http://en.wikipedia.org/wiki/Coca-Cola#Criticism)

“Studies have shown that regular soft drink users have a lower intake of calcium, magnesium, ascorbic acid, riboflavin, and vitamin A… This was thought to be due to the presence of phosphoric acid, and the risk was found to be same for caffeinated and non-caffeinated colas, as well as the same for diet and sugared colas.” (http://en.wikipedia.org/wiki/Coca-Cola#Health_effects)

"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones.“ (Marc Mathieu, The Coca-Cola Company) (http://www.youtube.com/watch?v=Z0Nwrfu1w5E)

In this Coca-Cola commercial, a bunch of human stick-figures are representing soldiers from the different countries involved in the World War II. Then the commercial shows the stick figures (with every country represented in a different color) having a war. After a little while the stick soldiers all stop fighting because they were all worn out, tired, and probably thirsty. A civilian stick figure walks by them drinking a coke, so they all started chasing him. The words “Life tastes better with Coca Cola” appear on the screen. This commercial is unethical because it implies that coke makes life better, but in reality, coke is not good for you and it could actually harm you.

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